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Writer's pictureSteve Claydon & Darcy J Smyth

How To Help Your Sales Team Break Free from Break-Even Thinking

Are you consistently falling short of your sales targets, hovering around 80-85% of your goal despite your best efforts? You’re not alone. After analyzing data from hundreds of businesses worldwide, we’ve identified a common psychological hurdle: break-even thinking. This mindset traps sales teams into focusing only on survival rather than smashing records.



At WhyBravo, we help you break free from this cycle by shifting focus from meeting minimum standards to striving for personal bests. We call this the Wiggly Worm Effect—the phenomenon where businesses consistently hit 80-85% of their targets but struggle to go beyond. The solution? Setting audacious yet achievable goals, like “Project 1M,” where teams push beyond their limits to achieve extraordinary results.


Why Does Break-Even Thinking Hold You Back?


Break-even thinking happens when your team is satisfied with just surviving. The focus shifts to maintaining the status quo instead of aiming for significant growth. This mindset keeps teams from pushing harder once the bare minimum is achieved.


At Why Bravo, we challenge businesses to remove the break-even mindset by:

  • Setting bold new goals that inspire teams to outperform.

  • Creating a culture where teams are driven by breaking personal bests instead of just hitting quotas.

  • Using gamification to track progress and boost morale, transforming mundane sales efforts into exciting sprints.


How to Shift From Break-Even to Record-Breaking


Success starts with setting your sights higher than the break-even line. By using a strategy like Project 1M, companies can aim for higher targets, engage their teams, and foster a competitive, high-energy environment. At WhyBravo, we specialize in helping companies set these ambitious goals and support them with practical, data-driven sales strategies.


Don’t just hit targets—blow past them. With WhyBravo’s gamified approach and expert consultation, we can help you smash records month after month.




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