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FOCUS YOUR TEAM ON THE ONLY 3 KPI's THAT MATTER
With the 2-1 Rule™️ and live sales dashboards.
Sales teams often focus on too much at once. The 2-1 Rule brings teams back to what really drives results:
Two lead measures. One lag measure. That's it.
We call it your Focus Three. It's a rhythm behind every high-performing sales team.
Now we'll help you bring it to life inside your business in just 30-minutes.
The 2-1 Rule™️
Most sales dashboards track everything.
The 2-1 Rule focuses your team on the few things that count. Two lead behaviours they can control. One lag result that shows if it's working. Think: Outbound calls, booked meetings, closed deals. Or: Face to face meetings, proposals sent, pipeline amount generated. All visible, all live, no double handling. Focus on what matters most.
Backed By Real Results
Every rep sees where they stand. Every manager knows where to coach. Every meeting has a clear focus. It's not just data. It's visible direction and a plan to get there. Backed by real results with over 1M sales activities completed. Over $1B in sales results tracked. Over 13,000 team and individual KPI goals complete. We know what links directly to revenue, and what doesn't.
Built For Projects
Longer cycles. More complexity. The 2-1 Rule is designed for sales environments where pipelines take time, deals don't close overnight and consistency wins over chaos. Create a shared language for performance and a live dashboard tracking what matters. Build a cadence of accountability and a way to drive positive team meetings. Integrated directly with the tools you're already using.
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A SIMPLE RHYTHM,
BACKED BY REAL NUMBERS
TEAM BRAVO
Team Bravo specialises in empowering project-centric teams to drive sustained growth through tailored strategies, innovative technology, and cutting-edge automations. Combining deep industry expertise with a passion for transforming sales performance, Why Bravo ensures sales leaders and their teams consistently outperform in complex, competitive markets. Ready to define your 2-1 Rule?
Director of Psychology
Darcy J Smyth
Sales Psychology:
Specialising in Human Behaviour and 'Problem Centric Selling'. Proud father, Weber BBQ fan, perfectly average golfer, whisky lover.
Director of Strategy
Steve Claydon
Sales Strategy:
Specialising in project centric sales frameworks and 'Decision Support'. Proud father of 3, Trading Card investor, tech founder, IPA lover.
Outbound Game Coach
Mitch Schoemaker
Game Coach:
Specialising in Outbound Game implementations. Proud father, professional wrestler (Mitch Ryder) and seasoned sales veteran.